President of Digital Hill Multimedia, Inc. and Fort Wayne Web Design, Troy Rumfelt, along with Internet Marketing Consultant, Mike Gingerich, conducted a seminar for North Eastern Group Realtors out of Fort Wayne, Indiana. The main goal of the seminar was to inform North Eastern Group Realtors of the latest trends in online sales tactics related to mobile sites, Social Media, and in particular, Facebook and Twitter.
Covered in the Seminar:
Business applications for social media
Personal Branding on the web
Facebook, Twitter, LinkedIn, YouTube, Blogging, and others
Social Media Search Engine Optimization
Since 2006, Mike Gingerich has played an integral role in designing, developing, deploying, and tracking robust web design and Internet Marketing strategies for over 100 client companies and organizations, and is an accomplished Internet Marketing consultant. He holds a M.S. in Organizational Development and Leadership from Shippensburg University of PA, and a B.A. from Bethel College in Mishawaka, IN. Mike is a Web Design and Internet Marketing Consultant at Digital Hill Multimedia, Inc., a leading web design and Internet marketing agency for South Bend and across the Midwest.
For over 12 years, Digital Hill Multimedia, Inc. and Fort Wayne Web Design have specialized in Web Design, E-Commerce, SEO, Web Hosting, Social Media, Flash, 3-D Animation, Application Development, and Internet Marketing and Promotion Strategies for Fort Wayne, Northern Indiana and throughout the Country.
For inquiries regarding web design, Internet Marketing, and Social Media strategies, they can be contacted at 1-888-537-0703 or www.digitalhill.com.
Fort Wayne Web Design has been serving the Fort Wayne, Indiana and surrounding Allen County area for over 12 years. We are your one-stop-shop for website design, Internet Marketing, eCommerce, Social Media, Application Development, Web Hosting and much, much more.
Fort Wayne Web Design educates its clients to navigate the complex field of search engine optimization, social media marketing, and search engine marketing while partnering to execute a solid online web and internet marketing strategy. We know that it takes a lot more than a programmer or designer to construct a successful internet marketing and website strategy.
Interested in having your business enter the world of Social Media? Let us help! We've developed a Facebook Fan Page app for small businesses and organizations called TabSite. Learn more about TabSite here: www.TabSite.com.
Often times clients or prospective clients get discouraged when I tell them they have to write 60+ unique page titles and meta data for maximum SEO success with 60+ pages on their site. That's a daunting task for anyone even SEO professionals. However, over the years I have discovered a very efficient methodology for writing unique SEO strong page titles, meta keywords and meta descriptions. Once you have a primary keyword phrase defined for your overall website and primary keyword phrases for your subpages you can easily define a repeating convention for your page titles and meta data while maintaining uniqueness for each. Below is an example:
Title: Fort Wayne Web Hosting - Fort Wayne Web Design
Meta keywords: Fort Wayne, Web, Design, Fort Wayne Web Hosting, Services
Meta description: Web Design Fort Wayne web hosting solutions and services.
The above examples represent a clearly defined SEO convention that offers unique page titles and meta data for every page in a website. Since you know what the primary keyword phrase is for each page it's just a matter of replacing the keyword phrase from one subpage with the primary keyword phrase from the next subpage for successful SEO. Below is an example:
SEO Subpage Z Primary Keyword Phrase: XYZ ABC
Title: XYZ ABC - Fort Wayne Web Design
Meta keywords: Fort Wayne, Web, Design, XYZ ABC, Services
Meta description: Web Design Fort Wayne XYZ ABC solutions and services.
You may also notice I have broken the defined SEO convention on the home page meta description. That's a conscience decision because I know it will most likely be the most competitive keyword phrase on the search engine results page (SERPs). As a result, I must make sure the meta description is competitive with other websites on the SERPs. So, the finished meta description is a result of competitive research and keyword SEO.
In addition, you'll notice that the defined meta description convention includes the overall primary keyword phrase switched. Instead of having "Fort Wayne Web Design" in the meta description it says "Web Design Fort Wayne." This is done because I know that the primary keyword phrase for the internal pages will start with the phrase "Fort Wayne." Otherwise my convention would look like this: "Fort Wayne Web Design Fort Wayne XYZ ABC solutions and services." That would make for a poor convention because it fails as a descriptive marketing phrase and reads badly.
What is a Page Title and why should you use it for SEO?
A Page Title describes the contents of your web page in one line and is very important for SEO. It's likely to appear in search engines' results and in bookmarks. It's also the first thing a search engine's spider sees on your page. Since your page title will be seen by both readers and search engines, it's particularly important. The most important keyword phrase for my business is "Fort Wayne Web Design." Below is a Page Title example using "Fort Wayne Web Design."
HTML Page Title of "Fort Wayne Web Design:"
Here's what the Page Title "Fort Wayne Web Design" would look like on Internet Explorer:
Here's what the Page Title "Fort Wayne Web Design" would look like in a Google search:
Your title is the most important part of your page as far as search engines are concerned and SEO. Google, Yahoo and Bing also support the page title tag and place a lot of importance on keywords that appear inside it. Here are a few tips on how to make your page title tag more appealing for both SEO and people.
Using keywords in your Page Title
Don't just make your title the name of your company. It's far more important for a page title to contain targeted keywords for SEO. Although you may include your company's name, including keywords should be your top priority. So, instead of "Digital Hill Multimedia, Inc.," try "Fort Wayne Web Design - Digital Hill" for SEO
Though it's important to include keywords, you shouldn't just make a list of all the keywords you come up with. Rather, try to include them to market your services. Avoid using common words that search engines are likely to ignore, such as "home, overview, best, etc." Additionally, geography can be very important. Users tend to search with the name of the nearest metropolitan center in the search query. If you only do business in Fort Wayne it should be included in your title. For example: "Fort Wayne Web Design - Digital Hill"
Your Page Title's Length
Although all search engines allow up to 150 characters, they will only display 80 characters or so in their results listings. To make sure that browsers and search engines display the titles of your pages correctly, limit your title to about 80 characters. Also, the more words in the page title the more diluted you primary keywords become.
The Importance of Keyword Proximity
Keyword Proximity refers to the distance between two related keywords in SEO. Generally speaking, the shorter the distance between two targeted words, the better that page will rank for that primary keyword phrase in the major search engines, all other variables being equal. As an SEO example, consider the heading or title "We sell engines that are remanufactured for all makes and models of trucks made by Ford Motor Company."
4 Key Words - 22% keyword Density
2 Key Terms - Fragmented
The SEO keyword combinations to consider here are "remanufactured engines" and "ford trucks." Notice the distance, or proximity, between the keywords "Ford" and "trucks", the distance between "engines" and "remanufactured", and the distance between the two key phrases in relation to each other. These factors are very important to consider, especially the distance between Ford and engines.
To optimize the phrase "We sell remanufactured engines for Ford Motor Company Trucks, including all makes and models" for keyword proximity, two SEO concepts need to be addressed: keyword prominence and keyword dilution.
Keyword prominence in SEO refers to the position, sequentially, of a keyword or phrase in relation to the rest of the text in any given area. In SEO words at the beginning of a tag, section, paragraph, heading or area are assigned a greater value than those occurring at the middle or end. Keyword dilution in SEO refers to the effect of text in the given area that is not directly related to the key terms being targeted, or the effect that targeting multiple keywords or phrases has on each other.
Consider "Remanufactured engines for Ford Trucks." Remanufactured engines has a greater keyword prominence than Ford Trucks. Considering that there are 4 non-stop words ("of" is a stop word that will be ignored accept in cases of exact searches) and two key phrases, the density of each phrase is 50%. The keywords are diluted by 1/2. In the case of "Remanufactured Ford Truck Engines," Engines is reduced in importance, Ford gains in importance and remanufactured still has the greatest prominence. Our end SEO title, by applying both prominence and proximity looks like this:
Remanufactured Ford Truck Engines - all makes and all models. To increase keyword density for SEO, thus reducing the dilution, the "all makes and models" can be removed; this is logic filtering (removing irrelevant text to reduce dilution and increase key term density for SEO).
Variations for key term breadth:
Ford Truck Engines - Remanufactured
Engines, Ford Trucks: Remanufactured
Remanufactured Engines - Ford Trucks
The keyword density in this title would be 25% for each word, which is excellent, as each word is part of a targeted term for SEO. The density of the key phrases is 50%, i.e. "remanufactured engines" and "Ford Trucks." The three variations above could be used to improve the key term density in the body of the page without repeating the keywords in the exact same manner. If the site theme were remanufactured engines, then the page title: "Remanufactured Engines - Ford Trucks" or any logical variation would be ideal. If the site theme were Ford Trucks, then an ideal page title would be: "Ford Trucks - Remanufactured Engines." If the site theme were engines, then an ideal page title would be: "Engines, Remanufactured - Ford Trucks." Proper SEO web copywriting and technical writing addresses all of these issues as a logical step in the writing process for SEO.
Your Page Title's Appearance
Don't use all CAPS in your title. Search engines hate it and it's difficult for users to read. No one like to be yelled at and it's a bad SEO practice.
Aside from containing keywords, your page title needs to interest your reader in the material on your site. If you're a webmaster with no previous marketing experience, you might want to get some help in this area from a copywriter or someone in marketing. Keeping length in mind, review your keywords and try to come up with a title that entices the reader to learn more about your site. Don't use marketing language such as "We're the best" or "Overview." It will only clutter your page title with stop words without adding much relevance. Remember, if your page title is identical to the key words typed into Google, it is automatically relevant to the user. Use your Meta Description to entice the user with marketing language.
Golden Rule for SEO
As always follow the golden rule of organic search engine optimization (SEO): Create pages for your users, not SEO. This means writing a descriptive and convincing page title appealing to your audience. You can then make your page title SEO friendly by ensuring that your keywords appear in it.
Page Titles and Human Directories
Directories that are composed by human editors rather than robots, like Yahoo and DMOZ, don't care about your page title for SEO. They do, however, care about the title you specify in their submission forms. Each directory should let you know how long your title should be on its form. Prepare a shorter, alternative title for directories that allow a maximum of 40 characters.
When approaching an internet marketing SEO project it is ideal to start before any line of code is written or web design is considered with a keyword workshop. Even prior to building a site map or wire frame a keyword workshop should be performed. By executing a proper keyword workshop, you will identify the number of searches performed per month for specific keyword phrases. These results will drive the strategy of the SEO campaign and website structure to attract the maximum number of prospects to those pages.
Once the targeted keyword phrases are defined they must be assigned to each page they are relevant too. In addition, these words can be used on other internet marketing platforms. This process should be collaborative and requires a defined and keen understanding of target demographics and personas. The keyword workshop will also help define whether or not a landing page or microsite is a viable strategy to deploy.
Digital Hill recommends utilizing Google's free keyword tool when conducting a keyword workshop. When utilizing the Google Keyword tool always choose "exact" on the drop down menu as shown below. Otherwise, the results will include any search with those words included. For example, a broad search for "Fort Wayne Web Design" gives a rounded search number of 720 per month. With "exact" chosen the number is reduced to 480 searches per month. Broad results would also include a search for the following: Fort Wayne Web Design Marketing firms, SEO Web Design in Fort Wayne, Fort Wayne Web Design Shops. That's why choosing "exact" in the drop down is important.
Keyword Research example: "Fort Wayne Web Design"
As mentioned above it is important to define and understand the targeted demographic and their personas. People only go to the web for two reasons: entertainment and/or to solve a problem. When doing keyword research one must always think about the problem a persona may be trying to solve when doing a search. That way, when you develop content for a page within a site, that content can be centered around solving that problem.
How to choose your keywords
Choosing the right keywords is the first step to better search engine positioning in internet marketing. Analyze your business carefully and think of all the words that relate to your company, product or service. Let's say you sell sheet metal. What words would you search for when looking for the same product? Ask your colleagues and friends to think about the same question. Make this a collaborative workshop. This is perhaps the most important stage in your war for a spot in search engines' top 10. As you think about keywords, consider the following:
1. Who needs your products and services?
Think about who will use your products and services, then target them with keywords. For example, if you know that people in the fabrication industry need sheet metal, add words like "sheet metal fabrication" and "custom sheet metal" to your list.
2. Include variations of your keywords
People will search for your site using all sorts of keywords. Because of this you should consider including misspelled and plural keywords. Always include the longer forms of keywords too. Most people would shy away from using common mispellings on their website. However, mispellings can be strategically hidden in alt tags, meta tags and link text so they won't be readily available to the regular website visitor. This is a common internet marketing practice. Besides, only 20% of your website visitors will actually read your content.
3. Avoid wrong keywords
Do not use "stop words" like AND, THE, YOUR and common words like INDUSTRY. Remember, the more specific your keywords are, the better the chance that people who find your site through search engines will actually benefit from its content and get their problems solved.
4. Look at your competition
If you have any competitors that are doing well online, look at what terms they're advertising and ranking for. You can get ideas for your own terms by doing competitive research.
Being Indiana’s second biggest city, and located just hours from Indianapolis, Detroit, Chicago, and Cincinnati; Fort Wayne has become a hub of business and innovation here in the state of Indiana. And because many people’s first impressions of a business come from a website, Fort Wayne is a place where a top notch website is a requirement for successfully growing a business.
Digital Hill is here to help. Whether yours is an established business in need of a website redesign, or a new business who needs their first website to make an impact, Digital Hill has the tools and experience to provide you with the Fort Wayne Web Design solution that works for you.
For the past 12 years we have focused on providing the following services throughout the Indiana, Michigan, Illinois, and Ohio area, and we would be proud to provide your business with the same level of professionalism:
Web Application Development
Self Administrable Websites
If your Fort Wayne based business needs help in any of these areas, please contact us. We make the web work for you!
Chad explains that Facebook isn't just another website, it's an ever evolving robust community that four out of five internet users in the US spend countless hours on per week.The Facebook community has its own rules and marketing do's and don'ts versus the rest of the internet.He outlines 10 specific tactics that can be implemented in one work day to substantially improve an organization's share of voice and position on Facebook.Most tactics have easy to follow links to expedite deployment.
For over 12 years, Digital Hill Multimedia, Inc. has specialized in Fort Wayne Web Design, E-Commerce, SEO, Web Hosting, Flash, 3-D Animation, Database Development, Facebook Marketing, Internet Marketing and Promotion Strategies in Northern Indiana and throughout the Country.They can be contacted at 1-888-537-0703 or www.digitalhill.com.
Chad H. Pollitt, a Web Technology Consultant and Internet Marketing Manager for Digital Hill Multimedia, Inc. was published in the Fort Wayne Business Weekly's Emphasis Newsletter by the Greater Fort Wayne Chamber of Commerce for Web Design, Internet Marketing and Social Media excellence.
Chad answers the question: What does it take for businesses to be successful utilizing Social Media in marketing? The article outlines Social Media best practices and Chad's E.L.E.E. principles: engage, listen, educate and entertain. The published Social Media Guide for Success is available for download here or Fort Wayne Web Design.
For over 12 years, Digital Hill Multimedia, Inc. has specialized in Fort Wayne Web Design, E-Commerce, SEO, Web Hosting, Flash, 3-D Animation, Database Development, and Internet Marketing and Promotion Strategies in Northern Indiana and throughout the Country. They can be contacted at 1-888-537-0703 or www.digitalhill.com.
Digital Hill is a Fort Wayne Web Design company founded in 1997 as a website design shop focusing on providing professional website solutions for businesses while helping them promote their business to the vast global audience on the Internet. Now with a more diverse clientele and with clients nationwide, Digital Hill Multimedia has grown to become a full-service Website Design and Internet Marketing Agency.
Digital Hill specializes in Website Design, Programming, Flash Animation, Database Design, Web Applications, Social Media, SEO, Web Hosting, and Multimedia Presentations. We offer a full range of Internet Marketing and promotional services. Digital Hill's services are developed using the most advanced web design and programming techniques and we strive to be abreast of the latest web technologies. This keeps our clients current and ahead of the curve.
If you are interested in our Website, Social Media or Internet Marketing services and would like to talk about your website and/or other multimedia needs, please e-mail us or call Fort Wayne Website Design at 1.888.537.0703.