Digital Hill Multimedia, Inc. Is More Than Just Web Design

April 18th, 2011

Web Design ~ Web Application ~ Social Media ~ Internet Marketing ~ TabSite

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Digital Hill Multimedia, Inc. has been serving the Goshen, Elkhart, South Bend and Northern, Indiana area for over 14 years. We are your one-stop-shop for website design, Internet Marketing, eCommerce, Social Media, Web Applications, Web Hosting and much, much more.

We have worked with such clients as:

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Das Essenhaus

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Digger Specialties

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Starcraft Parts

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Evergreen RV

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Schutz Brothers

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Conley & Koontz

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Beyond Landscaping

Digital Hill specializes in Web Design, Programming, Flash Animation, Database Design, Web Applications, Web Hosting, Social Media and Multimedia Presentations. We offer a full range of Internet Marketing and promotional services. Digital Hill's services are developed using the most advanced web design and programming techniques. We strive to be abreast of the latest web technologies. This keeps our clients current and ahead of the curve.

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What's TabSite?

Interested in having your business enter the world of Social Media? Let us help!  We've developed a Facebook Fan Page web application for small businesses and organizations called TabSite. Learn more about TabSite at www.TabSite.com.

Visit us online or call 1-888-537-0703.

At Digital Hill and TabSite... We want to make the web work for YOU!

TabSite - Rated by TechCrunch as 1 of the 12 Best Ways to Customize your Facebook Page!

Digital Hill Discusses Social Media's Role in Business

March 21st, 2011

DH_logo_200px.gif                                                     Fort Wayne, IN, March 15, 2011

 

 

 

troy.jpgPresident of Digital Hill Multimedia, Inc. and Fort Wayne Web Design, Troy Rumfelt, along with Internet Marketing Consultant, Mike Gingerich, conducted a seminar for North Eastern Group Realtors out of Fort Wayne, Indiana. The main goal of the seminar was to inform North Eastern Group Realtors of the latest trends in online sales tactics related to mobile sites, Social Media, and in particular, Facebook and Twitter.

Covered in the Seminar:

  • Business applications for social media
  • Personal Branding on the web
  • Facebook, Twitter, LinkedIn, YouTube, Blogging, and others
  • Social Media Search Engine Optimization

001Mike_thumb_bw.jpgSince 2006, Mike Gingerich has played an integral role in designing, developing, deploying, and tracking robust web design and Internet Marketing strategies for over 100 client companies and organizations, and is an accomplished Internet Marketing consultant. He holds a M.S. in Organizational Development and Leadership from Shippensburg University of PA, and a B.A. from Bethel College in Mishawaka, IN. Mike is a Web Design and Internet Marketing Consultant at Digital Hill Multimedia, Inc., a leading web design and Internet marketing agency for South Bend and across the Midwest.

For over 12 years, Digital Hill Multimedia, Inc. and Fort Wayne Web Design have specialized in Web Design, E-Commerce, SEO, Web Hosting, Social Media, Flash, 3-D Animation, Application Development, and Internet Marketing and Promotion Strategies for Fort Wayne, Northern Indiana and throughout the Country.

For inquiries regarding web design, Internet Marketing, and Social Media strategies, they can be contacted at 1-888-537-0703 or www.digitalhill.com.

 

Digital Hill Launches New Website for Conley and Koontz Equine Hospital

March 10th, 2011

Conley and Koontz Equine Hospital - Website - Web Design - Internet Marketing - Social Media
Columbia City, Indiana - March 10, 2011

Conley and Koontz Equine Hospital of Columbia City, Indiana is a premier medical facility for the treatment of horses in Northeast Indiana. The hospital provides surgical, diagnostic, and treatment options.

The new Conley and Koontz Equine Hospital website incorporates many aspects of Internet marketing via numerous social media outlets.There is a Blog feed that patients can subscribe to and is also pulled directly to a custom tab on their Facebook Fan Page, which is made possible by Digital Hill's Facebook application TabSite. There are also Facebook and Twitter widgets built directly into the website. The web design has also been utilized for the Conley and Koontz custom designed YouTube channel and email marketing template. Not only does the new Columbia City, Indiana website and web design make use of Internet marketing through social media, it also is linked to Google Analytics producing greater SEO results.

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The new website for Conley and Koontz Equine Hospital is a welcome addition to Digital Hill's portfolio of
Columbia City, Indiana area website clients. For over 14 years, Digital Hill Multimedia, Inc. of Indiana has specialized in Web Design, E-commerce, SEO, Web Hosting, Social Media, Flash, 3-D Animation, Application Development, Internet Marketing and Promotion Strategies in Columbia City, Northern Indiana and throughout the country. They can be contacted at 1-888-537-0703 or visit the website at www.digitalhill.com.

Digital Hill Multimedia, Inc.
229 S. Main St.
Goshen, Indiana 46526

Fort Wayne Web Design... and More!

March 9th, 2011

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Fort Wayne Web Design has been serving the Fort Wayne, Indiana and surrounding Allen County area for over 12 years. We are your one-stop-shop for website design, Internet Marketing, eCommerce, Social Media, Application Development, Web Hosting and much, much more.

We have worked with such clients as:

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Cork' N Cleaver

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Law's Country Kennel

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North Eastern Group

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Rain Ponchos Online

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Select Sewing

Fort Wayne Web Design educates its clients to navigate the complex field of search engine optimization, social media marketing, and search engine marketing while partnering to execute a solid online web and internet marketing strategy. We know that it takes a lot more than a programmer or designer to construct a successful internet marketing and website strategy.

Interested in having your business enter the world of Social Media?  Let us help!  We've developed a Facebook Fan Page app for small businesses and organizations called TabSite.  Learn more about TabSite here: www.TabSite.com.

Visit us online or call 1-888-537-0703.

We want to make the web work for YOU!

 

GINDOR, Inc. Launches New Website by Digital Hill

March 2nd, 2011

GINDOR, Inc. - Website - Web Design - Internet Marketing
Goshen, Indiana - March 2, 2011

GINDOR, Inc. of Goshen, Indiana manufactures die cut gaskets, seals and diaphragms for the Aerospace, Agricultural, Automotive, Medical, Military, RV and Security industries.

The new GINDOR, Inc. of Goshen, Indiana website features a Content Management System allowing the ability to create new pages and edit all main content from the comforts of a user-friendly toolbar built directly into the website. The CMS also allows Indiana website to add links, images, videos, PDFs and much more. With the integration of a custom email template that mimics the web design, GINDOR, Inc. of Goshen, Indiana is able to keep clients up-to-date with current news and products, along with pulling clients back to the website for more information via Internet marketing.

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The new web design for GINDOR, Inc. is a welcome addition to Digital Hill's portfolio of
Goshen area website clients. For over 14 years, Digital Hill Multimedia, Inc. has specialized in Web Design, E-commerce, SEO, Web Hosting, Social Media, Flash, 3-D Animation, Application Development, and Internet Marketing and Promotion Strategies in Goshen, Northern Indiana and throughout the country. They can be contacted at 1-888-537-0703 or www.digitalhill.com.

Digital Hill Multimedia, Inc.
229 S. Main St.
Goshen, Indiana 46526

Digital Hill Launches New Real Estate Website for North Eastern Group Realty

November 30th, 2010

Digital Hill Press Release:
North Eastern Group Realty - Website - Web Design
Fort Wayne, Indiana - November 30,2010

North Eastern Group Realty of Fort Wayne, Ind. has launched a new real estate website designed by Digital Hill. North Eastern Group Realty is an outgrowth of The North Eastern Group, a local development company that has been developing communities for over 46 years in Fort Wayne and surrounding areas.

The web design gives North Eastern Group Realty of Fort Wayne a website with effortless control of their real estate internet marketing needs via a Multiple Listing Service (MLS) feed. The integration of the MLS feed into the web design ensures that the current real estate listings of  North Eastern Group Realty are automatically updated, thus improving their internet marketing ability. Another implementation Digital Hill added to the web design to improve the internet marketing ability for North Eastern Group Realty is the ease and ability for customers to search real estate listings for open houses and commercial or residential homes. The new web design features a CMS editor allowing for easy content editing and creation of both main and sub categories, along with links to popular social media sites for North Eastern Group Realty, again improving the reach of their internet marketing.

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The new web design for North Eastern Group Realty is a welcome addition to Digital Hill's portfolio of Fort Wayne area website clients. For over 14 years, Digital Hill Multimedia, Inc. has specialized in Web Design, E-commerce, SEO, Web Hosting, Social Media, Flash, 3-D Animation, Application Development, and Internet Marketing and Promotion Strategies in Fort Wayne, Northern Indiana and throughout the country. They can be contacted at 1-888-537-0703 or www.digitalhill.com.

Digital Hill Multimedia, Inc.
229 S. Main St.
Goshen, IN 46526

Why Your Giant & Bloated Expensive Website is Hurting Your Sales

June 5th, 2010
By Chad H. Pollitt
Internet Marketing Manager
Internet Marketing Expert
Digital Hill Multimedia, Inc.

Chad Pollitt

Internet Marketing and Website Sales Funnels


Have you ever seen one of those cars on the road that has every after-market item ever made for that particular model vehicle attached to it?  You've seen them.  They have curb feelers, window rain liners, spoilers, bug shields, tinted windows, bra, custom rims and exhaust, deer whistles  and countless other things.  Looks pretty tacky right?  

Over the years programmers and designers have developed lots of cool new web conventions, functionality, widgets and countless other neat things.  Alone, these items can serve a great purpose and may allow for robust engagement.  However, putting all of these into one website can often damage the website's ability to convert visitors into a customer or lead.  Good Internet marketing and web design agencies understand this and truly look out for the best interest of the client. 

On the other hand, poor Internet marketing and web design agencies either don't understand, or are simply trying to maximize profits by selling as many add-ons as possible.  The bigger and bulkier the website is, the bigger the bill for it will be.  SEO is a common argument made to maximize the size of the website.  This too is a misnomer, because most large websites with lots of pages and content are oversaturated with meaningless keywords which ruin Googles ability to properly define a website's Keyword Theme.  Either way, it can have a detrimental effect on the website's ability to maximize ROI.

Visitors to a website are there to be entertained or to solve their problems - quickly.  This, above all other Internet marketing concepts, should be the factor that drives the website's strategy.  For example, the home page of a website should function as the first entry point in your company's sales funnel irregardless of how the visitor came to arrive there.  Successful Internet marketers know that once a visitor lands on the home page of a website it only has four seconds to communicate to the visitor what they need to click on to solve their problem.

Internet Marketing Sales Funnel

Good Internet marketing and web design agencies that understand this utilize simple segmentation calls-to-action above the fold to communicate to visitors what they need to click on to solve their problems.  Segmenting visitors into a sales funnel should always be done with one, three or seven grouped calls-to action.  This will depend on the company's goals and the products or services the company is selling.  See "The Rule of 1, 3 and 7 in Internet Marketing and Website Design." In addition, segmentation provides for a clean and clear transition for the visitor to enter step two of a company's Internet marketing sales funnel.

Website's that are designed without a proper segmentation strategy tend to ignore the four second rule.  Remember, visitors are on a website to be entertained or to solve their problems - quickly.  When possible, designers should minimize the number of items on a home page that can be clicked on.  These items should only include segmentation calls to action and standard web conventions.  Otherwise, a website visitor will be faced with dozens of links to click on and having to decide which one will best solve his or her problem.  That's a lot of decisions to make in four seconds.

Below is an example of a very nice looking website design that has a very poor Internet marketing sales funnel.  Visitors to this site are faced with a whopping 108 decisions to make or links they can click on - all within four seconds - on the home page!     

Bad Internet Marketing Sales Funnel 1

Bad Internet Marketing Sales Funnel 2

Bad Internet Marketing Sales Funnel 3

Bad Internet Marketing Sales Funnel 4

Bad Internet Marketing Sales Funnel 4

Bad Internet Marketing Sales Funnel 5

Bad Internet Marketing Sales Funnel 6

Some company's will argue that all 108 links and decision points on their website's home page are important to their business.  They may be important, but they should never all be presented on the home page.  Maybe the company's goal isn't to drive sales but to provide a wealth of information to their existing clients or the community.  That's fine too, but consider segmenting those visitors with a targeted call-to-action or a portal.  Successful websites should always provide a clean and clear path for visitors to engage so they can solve their problems - quickly.

Click here to find out Why Your Large Website Might Be Hurting Your Organic Rankings - SEO too.

If you think your website or Internet marketing campaign suffers from bloat and would like a free review, feel free to contact me at Chad(at)DigitalHill(dot)com or call 1-888-537-0703.

Das Dutchman Essenhaus of Middlebury, IN, Launches New Web Design

June 4th, 2010

Digital Hill Multimedia, Inc. is pleased to announce the launch of a new web design for Das Dutchman Essenhaus, of Middlebury, Indiana, in the heart of the Amish region of Elkhart County. Click the link to see the new Essenhaus web design.

The new Essenhaus web design for this Elkhart County tourism hotspot features a full CMS Backend administration area allowing them to add new flash images to their home page, custom pages via a Microsoft Word Style interface enabling them to add and manage content, images, and even embed videos. They have a unique color scheme for main category page sections including:

The new web design also features ability to Essenhauscomplete Inn Reservations online, a  full e-commerce store where you can purchase gift cards and other great Essenhaus items after you've left Elkhart County, including their nationally known noodles, and more!  The site has an easy e-mail sign-up to subscribe to e-mail updates, as well as a robust News area allowing the Essenhaus to do Internet Marketing with an RSS feed, allowing users to subscribe via RSS Readers. 

Das Dutchman Essenhaus is an ideal place in Elkhart County's Amish heartland to experience the time-honored tradition of sharing a meal together. Family, neighbors and friends are welcome to pull up a chair and savor the authentic (generations-old) family recipes served since 1971, and to stay for a weekend in their full service Inn and Conference Center.  Close to Shipshewana and its Amish amenities, the Essenhaus is just off the Indiana Toll Road via the Elkhart or Middlebury exits.

Digital Hill Multimedia is pleased to be the web design provider for the Essenhaus.  Serving the Elkhart, South Bend, Goshen, Middlebury, Fort Wayne and surrounding areas with professional web design and Internet Marketing, as well as Social Media Marketing, Digital Hill is your one-stop for a powerful web presence.  View the new Digital Hill  Facebook Fan Page App here, and contact Digital Hill to discuss your website and Internet Marketing needs.

Whether you are in Elkhart County, Indiana or nationwide, Digital Hill can provide professional services including but not limited to web design and Internet Marketing to make the web work for you!

 

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Digital Hill Multimedia - Serving Elkhart County, South Bend, Fort Wayne, and National Clientele

Chad Pollitt Presenting "Social Media Infrastructures" at Blog Indiana 2010 in Indianapolis

May 15th, 2010
Press Release


Digital Hill Invited to Present at Blog Indiana 2010 in Indianapolis

Blog Indiana
FORT WAYNE, IN, May 15, 2010 - Chad H. Pollitt, a Web Technology Consultant and Internet Marketing Manager for Digital Hill Multimedia, Inc. will be presenting Social Media Infrastructures at 2:45PM on Saturday, August 21st in Indianapolis, Indiana at IUPUI in room IT 252 as part of Blog Indiana 2010.  Blog Indiana is the Midwest's foremost Blogging and Social Media Conference.

Social Media Infrastructures are multiple social media platforms chosen for engagement and how they are connected to one another.  Most companies that fail in social media marketing have each platform in a silo without regard to SEO, connectivity or the efficiencies of time and message that can be gained.  The infrastructure approach creates a search engine optimization "keyword neighborhood" and maximizes share of voice while creating consistency and clarity of message on the internet.

Reviewed in the presentation:

  • SEO, Keyword Themes and Social Media
  • Building a Social Media Infrastructure (What is it and how to build it?)
  • Facebook TabSite
  • Choosing the right Social Media platforms in Internet Marketing
  • Social Media rules of engagement

Seats for Blog Indiana 2010 are limited so reserve your seat at:  http://www.blogindiana.com/2010/register.php

Since 2002, Chad H. Pollitt has played an integral role in designing, developing, deploying, executing and tracking robust web marketing strategies for over 100 client companies and organizations and is an internet marketing expert.  He holds a BS in Entrepreneurship from the Indiana University Kelley School of Business and an Internet Marketing Masters Certification from the University of San Francisco's prestigious School of Business and Management.

Chad is a decorated veteran of Operation Iraqi Freedom and an Internet Marketing Manager at Digital Hill Multimedia, Inc., the leading web development and internet marketing agency in the Midwest.  His white papers and articles have been published in over a dozen newspapers and websites throughout the world.  With over 10 million dollars of tracked ROI for SEO alone, he has been a guest lecturer, guest blogger, keynote presenter and featured on multiple radio shows, podcasts and in The Wall Street Journal.

For over 12 years, Digital Hill Multimedia, Inc. has specialized in Web Design, E-Commerce, SEO, Web Hosting, Social Media, Flash, 3-D Animation, Database Development, and Internet Marketing and Promotion Strategies in Northern Indiana and throughout the Country.  They can be contacted at 1-888-537-0703 or www.digitalhill.com.

Web Search Tools - Business Presentation, Elkhart

April 14th, 2010
Press Release

Mike Gingerich - Internet Marketing Consultant

Elkhart Web Search Business Presentation


Elkhart, IN, April 13, 2010 - Mike Gingerich, a Web Technology and Internet Marketing Consultant for Digital Hill Multimedia, Inc., will present to the MEMA Financial Services Group, Inc. Manufactured Housing / Recreational Vehicle Group
Executives on Web Search Tools - Conducting Effective Business Research using Advanced Web Search Tools."

 

The Hilton Garden Inn, Plaza Court, Elkhart, IN, will be the host venue for this web presentation. 

To be covered in the Elkhart Presentation:

  • Web Search for Business
  • Google Web Search Functions
  • Bing Web Search Functions
  • YouTube, Facebook, Twitter, and LinkedIn Search Opportunities
  • and more


Since 2006, Mike has played an integral role in designing, deploying, and tracking robust web design and Internet Marketing strategies for over 100 clients, and is an accomplished Internet Marketing consultant.  He holds a M.S. in Organizational Development & Leadership from Shippensburg University of PA, and a B.A. from Bethel College in Mishawaka, IN.  Mike is a Web Design and Internet Marketing Consultant at Digital Hill Multimedia, Inc., a leading web design and internet marketing firm for Elkhart County and across the Midwest. 

For over 12 years, Digital Hill Multimedia, Inc. has specialized in Web Design, E-Commerce, SEO, Web Hosting, Social Media, Flash, Application Development, and Internet Marketing Strategies for Goshen, Elkhart, Northern Indiana and throughout the country. 

For inquiries regarding web design, Internet Marketing, and Social Media strategies, they can be contacted at 1-888-537-0703 or www.digitalhill.com.

 


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