Marketing is much like a wheel, in the sense that, you have a hub: which is your website, and all of the other forms of advertising/marketing point in to that hub as "spokes". The first spoke in the marketing wheel we are going to discuss is social media.
For so long now, social media has been thought of as a way to market your new business or service for free. The problem with this idea is you generally get what you pay for in marketing, and "free" monetarily will generally involve expenses paid in other forms, such as time investments. "Free" social media marketing is usually for those with tremendous patience, who have time to see a slower growth in likes/pins/reposts, and who don't mind taking time out of their day to build this column of the advertising structure up to a point where it becomes a revenue producer. A far better approach is to build some sort of a budget for social media, and to adhere strictly to the following three social media posting guidelines:
1. If you don't have time to follow a plan, be consistent, and follow through on what you say you are going to do, DO NOT start advertising through social media, or at least consider hiring someone with the time to be able to do it for you the RIGHT way. Social media is often the first opportunity you will have to build trust with prospective customers, and NOT following through on what you say you will do, will NEVER be a point for your business in the customer's "trust" column.
2. Don't be a "jack of all" social media's if you don't have the time to invest. It's better to do a few social media's really well, than to do dozens poorly.
3. EVERY post should include: some type of visual aid (picture, graph, cartoon), and a contact point (website, phone number, email, etc.) EVERY post should NOT contain a hard sell. People want to have information, and to be able to make decisions on their own to purchase a good/service. While it isn't bad to provide information that proves the worth of your product, and how it can save them time/money/troubles, if every post you make is an "order now!" post, they will either block you, ignore you, or worst yet...delete you.
In the end, your social media should point back to your website and encourage those reading your social media information about why you are the best choice for them to invest their hard earned money in. If you aren't pointing back to your site, and you aren't gaining new customers or at least connections that can lead to increased sales, then social media isn't a business tool for you, it's a hobby.
Businesses Must Not Ignore Changes in Tech Use in 2013 Marketing Plans
In the Internet world, things change quickly.
What worked three years ago is now old and may no longer be relevant in today's business climate. Savvy businesses wanting to gain market-share and position themselves well for the future should take time now to look ahead to 2013 and be aware of current trends and patterns that will impact their business moving forward.
Below are three key trends that businesses should evaluate their business on that have gained tremendous momentum in 2012 and are positioned to grow even larger in 2013.
1. Mobile and Tablet use continues to rise dramatically
Consumers and customers are opting for smaller, portable digital devices that can handle the vast majority of their daily online needs.
2. E-Commerce Spending Continues to Grow
More people shop online. Increasingly, e-commerce adoption for purchases by consumers continues to gain steam. Is your business e-commerce ready and offering products and services for purchase online?
3. Social Media Use Expands
The fastest growing segment in social media use is not teenagers, but adults ages 45-54. Social Media is where a significant amount of consumers are spending time, so it is a critical place for businesses to be represented. From Facebook, to Twitter and Pinterest, consumers are using social media daily and significantly. Reach them where they are!
Together, these three digital tech trends are critical for businesses to be aware of as 2013 nears and marketing plans for the coming months are put in place. Is your business represented well in each of these areas?
For a more complete run down on each of these points, view the original article on iMediaConnection.com.
Mike Gingerich leads the Social App division at Goshen web design firm Digital Hill Multimedia. He is a co-founder of TabSite.com, the industry leader in Facebook fan page management. TabSite offers businesses the power to boost Facebook marketing. This innovative software for Facebook Pages offers tools that help businesses market across social media platforms from Facebook. For more information on Tabsite, please visit www.tabsite.com.
Press Release Digital Hill ~ Web Design ~ Social Media ~ Da-Lite
For over 100 years, Da-Lite has been designing, manufacturing and marketing the most comprehensive line of projection screens in the world. Visit Da-Lite for more information.
Digital Hill Multimedia has built Da-Lite a new, robust Social Blog. The Social Blog incorporates many different social media outlets. There are YouTube, Blog, and Twitter feeds; links to Facebook and LinkedIn; and a import of the Da-Lite Press Releases.
The YouTube feed is completely customizable via an easy to use manager area. Da-Lite chooses up to six videos they would like to showcase. The videos pop-up on the screen, so the viewer never leaves the page! Also, the blog is topic searchable and sharable to Google+, Twitter, LinkedIn, and Facebook. All-in-all, the new Social Blog is an impressive SEO tool for Da-Lite.
The new Social Blog page for Da-Lite is a welcome addition to Digital Hill's social media and web design portfolio of Warsaw website clients. For over 14 years, Digital Hill Multimedia, Inc. has specialized in Web Design, eCommerce, SEO, Web Hosting, Social Media, Flash, 3-D Animation, Application Development, Internet Marketing and Promotion Strategies in Warsaw, Northern Indiana and throughout the country.
Web Design ~ Web Application ~ Social Media ~ Internet Marketing ~ TabSite
Digital Hill Multimedia, Inc. has been serving the Goshen, Elkhart, South Bend and Northern, Indiana area for over 14 years. We are your one-stop-shop for website design, Internet Marketing, eCommerce, Social Media, Web Applications, Web Hosting and much, much more.
Digital Hill specializes in Web Design, Programming, Flash Animation, Database Design, Web Applications, Web Hosting, Social Media and Multimedia Presentations. We offer a full range of Internet Marketing and promotional services. Digital Hill's services are developed using the most advanced web design and programming techniques. We strive to be abreast of the latest web technologies. This keeps our clients current and ahead of the curve.
Interested in having your business enter the world of Social Media? Let us help! We've developed a Facebook Fan Page web application for small businesses and organizations called TabSite. Learn more about TabSite at www.TabSite.com.
President of Digital Hill Multimedia, Inc. and Fort Wayne Web Design, Troy Rumfelt, along with Internet Marketing Consultant, Mike Gingerich, conducted a seminar for North Eastern Group Realtors out of Fort Wayne, Indiana. The main goal of the seminar was to inform North Eastern Group Realtors of the latest trends in online sales tactics related to mobile sites, Social Media, and in particular, Facebook and Twitter.
Covered in the Seminar:
Business applications for social media
Personal Branding on the web
Facebook, Twitter, LinkedIn, YouTube, Blogging, and others
Social Media Search Engine Optimization
Since 2006, Mike Gingerich has played an integral role in designing, developing, deploying, and tracking robust web design and Internet Marketing strategies for over 100 client companies and organizations, and is an accomplished Internet Marketing consultant. He holds a M.S. in Organizational Development and Leadership from Shippensburg University of PA, and a B.A. from Bethel College in Mishawaka, IN. Mike is a Web Design and Internet Marketing Consultant at Digital Hill Multimedia, Inc., a leading web design and Internet marketing agency for South Bend and across the Midwest.
For over 12 years, Digital Hill Multimedia, Inc. and Fort Wayne Web Design have specialized in Web Design, E-Commerce, SEO, Web Hosting, Social Media, Flash, 3-D Animation, Application Development, and Internet Marketing and Promotion Strategies for Fort Wayne, Northern Indiana and throughout the Country.
For inquiries regarding web design, Internet Marketing, and Social Media strategies, they can be contacted at 1-888-537-0703 or www.digitalhill.com.
Conley and Koontz Equine Hospital - Website - Web Design - Internet Marketing - Social Media Columbia City, Indiana - March 10, 2011
Conley and Koontz Equine Hospital of Columbia City, Indiana is a premier medical facility for the treatment of horses in Northeast Indiana. The hospital provides surgical, diagnostic, and treatment options.
The new Conley and Koontz Equine Hospital website incorporates many aspects of Internet marketing via numerous social media outlets.There is a Blog feed that patients can subscribe to and is also pulled directly to a custom tab on their Facebook Fan Page, which is made possible by Digital Hill's Facebook application TabSite. There are also Facebook and Twitter widgets built directly into the website. The web design has also been utilized for the Conley and Koontz custom designed YouTube channel and email marketing template. Not only does the new Columbia City, Indiana website and web design make use of Internet marketing through social media, it also is linked to Google Analytics producing greater SEO results.
The new website for Conley and Koontz Equine Hospitalis a welcome addition to Digital Hill's portfolio of Columbia City, Indiana area website clients. For over 14 years, Digital Hill Multimedia, Inc. of Indiana has specialized in Web Design, E-commerce, SEO, Web Hosting, Social Media, Flash, 3-D Animation, Application Development, Internet Marketing and Promotion Strategies in Columbia City, Northern Indiana and throughout the country. They can be contacted at 1-888-537-0703 or visit the website at www.digitalhill.com.
Digital Hill Multimedia, Inc. 229 S. Main St. Goshen, Indiana 46526
Fort Wayne Web Design has been serving the Fort Wayne, Indiana and surrounding Allen County area for over 12 years. We are your one-stop-shop for website design, Internet Marketing, eCommerce, Social Media, Application Development, Web Hosting and much, much more.
Fort Wayne Web Design educates its clients to navigate the complex field of search engine optimization, social media marketing, and search engine marketing while partnering to execute a solid online web and internet marketing strategy. We know that it takes a lot more than a programmer or designer to construct a successful internet marketing and website strategy.
Interested in having your business enter the world of Social Media? Let us help! We've developed a Facebook Fan Page app for small businesses and organizations called TabSite. Learn more about TabSite here: www.TabSite.com.
In a blog written by Mari Smith of the Social Media Examiner, TabSite was chosen as one of the top 75 applications for enhancing your Facebook Fan Page.
The Social Media Examiner is a FREE online magazine designed to help companies learn how to utilize social media tools to their max in order to generate leads, increase revenue and intensify brand awareness. Not only that, the Social Media Examiner is rated as one of the world's top 100 business blogs.
"TabSite is one of my favorites. It’s a very easy-to-use interface. I created the “RESOURCES” tab on my Facebook page using TabSite," says Mari Smith.
Smith also mentions Delivra, Mail Chimp and Constant Contact as a few of the top Email Marketing applications; which, as many of you already know, TabSite has integrated with as a way to make TabSite your one-stop-shop for enhancing your Facebook Fan Page.
TabSite also allows for users to embed videos, add RSS feeds, link to other social media accounts (i.e. Twitter, LinkedIn, YouTube, etc...) and more. To compare packages, go here.
Digital Hill's own TabSite is the proud sponsor of this year's #Indiana Social Media Summit, streaming live from Indianapolis.
The Second Annual #Indiana Social Media Summit and New Year's Luncheon SMackdown Event will be held on December 30,2010 at 1:30 PM/EST at Scotty's Brewhouse. A RSVP is required.
Cities from all over the state of #Indiana will have the opportunity to watch and take part in the Official Awards Ceremony live via Ustream and Skype. To view a list of participating cities and locations, go here.
The #Indiana Social Media Summit and SMackdown Event recognizes leading individuals at the forefront of social media from across the state of Indiana. Trophies will be rewarded to :
Indiana's Most Influential: Dame, Dude and Up & Comer
The MC for the Awards Ceremony is none other than the Indianapolis Social Media phenomena... BG Kahuna.
Mike Gingerich from Digital Hill and TabSite created the re-design of the #Indiana Social Media Summit logo along with setting up their TabSite page to help promote the event. This is what they said about Mike and TabSite on their Facebook Wall:
"Mike Gingerich from Digital Hill in Goshen #Indiana! did a FABULOUS job on the #IN_SMackdown10 page and he re-designed the logo. VERY cool. http://on.fb.me/bu5TEh Now that's what I call pimpin' a page."
TabSite was created as way for Facebook Fan Page and Places Page users to create a website underneath a Facebook Tab called "TabSite." No more Static FBML! With TabSite, you can create multiple pages under your tab, add images to customize your tab, embed videos, add RSS feeds and much more. Compare TabSite packages here.
TabSite is honored to be apart of #Indiana's Social Media Summit 2010!
Digital Hill Invited to Present at Blog Indiana 2010 in Indianapolis
FORT WAYNE, IN, May 15, 2010 - Chad H. Pollitt, a Web Technology Consultant and Internet Marketing Manager for Digital Hill Multimedia, Inc. will be presenting Social Media Infrastructures at 2:45PM on Saturday, August 21st in Indianapolis, Indiana at IUPUI in room IT 252 as part of Blog Indiana 2010. Blog Indiana is the Midwest's foremost Blogging and Social Media Conference.
Social Media Infrastructures are multiple social media platforms chosen for engagement and how they are connected to one another. Most companies that fail in social media marketing have each platform in a silo without regard to SEO, connectivity or the efficiencies of time and message that can be gained. The infrastructure approach creates a search engine optimization "keyword neighborhood" and maximizes share of voice while creating consistency and clarity of message on the internet.
Reviewed in the presentation:
SEO, Keyword Themes and Social Media
Building a Social Media Infrastructure (What is it and how to build it?)
Since 2002, Chad H. Pollitt has played an integral role in designing, developing, deploying, executing and tracking robust web marketing strategies for over 100 client companies and organizations and is an internet marketing expert. He holds a BS in Entrepreneurship from the Indiana University Kelley School of Business and an Internet Marketing Masters Certification from the University of San Francisco's prestigious School of Business and Management.
Chad is a decorated veteran of Operation Iraqi Freedom and an Internet Marketing Manager at Digital Hill Multimedia, Inc., the leading web development and internet marketing agency in the Midwest. His white papers and articles have been published in over a dozen newspapers and websites throughout the world. With over 10 million dollars of tracked ROI for SEO alone, he has been a guest lecturer, guest blogger, keynote presenter and featured on multiple radio shows, podcasts and in The Wall Street Journal.
For over 12 years, Digital Hill Multimedia, Inc. has specialized in Web Design, E-Commerce, SEO, Web Hosting, Social Media, Flash, 3-D Animation, Database Development, and Internet Marketing and Promotion Strategies in Northern Indiana and throughout the Country. They can be contacted at 1-888-537-0703 or www.digitalhill.com.