Digital Hill is pleased to announce the new web design for Hostetler's Lawn Furniture of Indiana, serving the web design needs of the greater Warsaw, Indiana area.  This new website features an email newsletter sign-up, a CMS editor for allowing easy content editing, a product and category management system for easy creation of both main and sub categories of products, Search Engine Optimization tools, and ability to feature products on the home page. 

The new website gives Hostetler's the website control they need to easily manage their website and keep it current with service, products, and specials information. The Specials area of the website allows customers to see current furniture specials, while the newsletter area offers Warsaw, Indiana area customers a way to see current news and deals on the website.  See the new website here.

Hostetler's Lawn Furniture is a family-owned business serving the greater Warsaw, Indiana region with quality Lawn Furniture, Sheds, Cabins, Gazebos and Playsets.  They are pleased to offer products built with the highest quality, and they stand behind the products they sell.  Hostetler's Furniture is located at 12660 Beech Road, Bourbon, IN 46504, right on the corner of US 30.

For over 13 years, Digital Hill Multimedia, Inc. has specialized in Web Design, Ecommerce, SEO, Website Hosting, Social Media, Flash, 3-D Animation, Database Development, and Internet Marketing and Promotion Strategies in Northern Indiana and throughout the Country.  They can be contacted at 1-888-537-0703 or www.digitalhill.com.

Digital Hill announces the launch of a new web design for Miller's Buggy Line Tours of Shipshewana, Indiana.  This new website for the Shipshewana area business includes a photo gallery, and a CMS editor allowing for easy content editing and creation of both main and sub categories.  The new web design gives Miller's Buggy Line Tours the website control they need to easily manage their website and keep it current with service and specials information.

Miller's Buggy Line Tours website offers Shipshewana area residents and visitors information on:

• Buggy Rides
• Farm Tours
• Sight Seeing Tours
• Thrasher's Dinner Tour

Miller's Buggy Line Tours website also features group rate and contact information.

Located at 300 S. Van Buren St. in Shipshewana, Indiana, the heart of Amish Country, Miller's Buggy Line Tours is conveniently placed for any Shipshewana area visitor.  Check out their services, and the new website at www.buggyline.com.

For over 13 years, Digital Hill Multimedia, Inc. has specialized in Web Design, E-Commerce, SEO, Website Hosting, Social Media, Flash, Facebook App Development and Internet Marketing and Promotion Strategies in Northern Indiana and throughout the Country.  They can be contacted at 1-888-537-0703 or www.digitalhill.com.

Learning Generation Initiative, located in Elkhart, Indiana launched a new website from Digital Hill Multimedia, Inc.  The new website is designed to better reach current and future students in Elkhart County and surrounding areas.

Learning Generation's new website will allow prospective students to learn about the Learning Generation Initiative, print enrollment application and forms, and receive information about scholarships.  The new website will help the Learning Generation Inititative better serve the needs of students in the Elkhart County area. This new web design features a CMS editor allowing for easy content editing and creation of both main and sub categories. The new web design gives Learning Generation Initiative the website control they need to easily manage their website and keep it current with programs offered to Elkhart County and Northern Indiana students.

Learning Generation Initiative provides individualized, accessible educational services to adult learners in Elkhart and surrounding Indiana counties, including:

• GED preparation

• Computer literacy classes

• Preparation for college entrance exams

• Spanish Language programing

Located at 1396 Benham Ave. Suite A in Eklhart, the Learning Generation Initiative has been serving students in Elkhart County for nearly a decade. You can visit their new website at www.learninggeneration.com.

For over 13 years, Digital Hill Multimedia, Inc. has specialized in Web Design, Ecommerce, SEO, Website Hosting, Social Media, Flash, 3-D Animation, Database Development, and Internet Marketing and Promotion Strategies in Northern Indiana and throughout the Country.  They can be contacted at 888-537-0703 or www.digitalhill.com.

Press Release

Digital Hill Multimedia is pleased to announce the release of a Mobile Website for Da-Lite Screen Company.  Da-Lite is one of the global leaders in the projection screen industry.  View the mobile site on your phone by going to www.Da-Lite.com.  The site will detect your mobile phone browser and automatically display the mobile version of the site.

The Da-Lite Mobile website is intended to offer customers and dealers the ability to easily have all important product information and product documents accessible while on the go, via a mobile phone. With smart phones continuing to take a greater share of the Internet use market, Da-Lite decided to adapt early to this growing trend and offer a complete mobile version of their corporate website.

The mobile version allows iPhone, Blackberry, and other cell / mobile phone users with internet browsing capability to view all products and information Da-Lite has to offer, as well as find key contacts, use the instant chat feature, view tutorial videos (via YouTube) and  more!  Another key feature of the mobile site is that Da-Lite continues to manage their website content in one area, and Digital Hill has programmed the mobile version to automatically update and format new information for the mobile pulling automatically from the main corporate website.  So there is no added work for the Da-Lite website marketing team, just more ways that users can view their site and information!  With over 28% of mobile phone users accessing the Internet on their phones daily, this increasing trend is something companies must be aware of!

Da-Lite has been designing, manufacturing and marketing the most comprehensive line of projection screens in the world for over 100 years. You can visit the site by going to www.Da-Lite.com on your smart phone.

Don't miss out on the growing mobile market!  Contact Digital Hill today and find out how we can create a mobile version of your website. 

Digital Hill has been delivering innovative website, Ecommerce, Social Media, App Development and Web Marketing solutions in Northern Indiana and throughout the country for over 13 years. They are the creators of Facebook TabSite, a new innovative Fan Page tool enabling any company to easily customize their Facebook Page.

New Dog Products Ecommerce Website Launched

FORT WAYNE, IN, July 30, 2010 - World Gone Dog, located in South Whitley Indiana, launched a new ecommerce website from Digital Hill Multimedia, Inc.  World Gone Dog is a specialty dog products company.  You can visit the site at www.dogproductscompany.com.

World Gone Dog's new website will enable its visitors to purchase top of the line brand name dog products.  World Gone Dog believes that dogs truly are members of the family and offer dog products for every stage of a dog's life, from toys to furniture.

For over 12 years, Digital Hill Multimedia, Inc. has specialized in Website Design, Ecommerce, SEO, Web Hosting, Social Media, Flash, 3-D Animation, Database Development, and Web Marketing and Promotion Strategies in Northern Indiana and throughout the Country.  They can be contacted at 1-888-537-0703 or www.digitalhill.com.

New Ecommerce Website Launched

FORT WAYNE, IN, July 08, 2010 - With You Always, LLC., located in Topeka, Indiana, launched a new ecommerce website from Digital Hill Multimedia, Inc.  With You Always, LLC. specializes in personalized photo jewelry and key chains.  You can visit their ecommerce website at http://www.withyoualwaysonline.com.

With You Always' new ecommerce website will enable their prospective customers to learn about the company, gather information about products offered, submit photographs and personalized inscribed messages, and order custom designed jewelry and keychains.  With You Always offers personalized photo jewelry and keychains.  These products can be customized with photos and have personalized messages inscribed on the back of them utilizing the Digital Hill ecommerce website platform.

For over 12 years, Digital Hill Multimedia, Inc. has specialized in Web Design, E-Commerce, SEO, Website Hosting, Social Media, Flash, 3-D Animation, Database Development, and Internet Marketing and Promotion Strategies in Northern Indiana and throughout the Country.  They can be contacted at 1-888-537-0703 or www.digitalhill.com.

New Ecommerce Website Launched

FORT WAYNE, IN, June 15, 2010 - McCampbell Enterprises Unlimited, with its world headquarters located in Fort Wayne, Indiana, launched a new ecommerce website from Digital Hill Multimedia, Inc.  McCampbell Enterprises Unlimited has been one of the world's largest suppliers of ponchos and umbrellas for over 25 years.  You can visit their ecommerce website at rain umbrellas or http://www.rainwearonline.com.

McCampbell Enterprises Unlimited's new ecommerce website will enable their prospective customers to learn about the company, gather information about products offered, order custom printed umbrellas and ponchos, and purchase rainwear in bulk, not just in Fort Wayne, but any where in the world.  McCampbell Enterprises Unlimited offers rain ponchos for children and adults, rain umbrellas and emergency ponchos.  Most products can be customized with logos and have multiple colors and styles.

For over 12 years, Digital Hill Multimedia, Inc. has specialized in Web Design, Ecommerce, SEO, Website Hosting, Social Media, Flash, 3-D Animation, Database Development, and Internet Marketing and Promotion Strategies in Northern Indiana and throughout the Country.  They can be contacted at 1-888-537-0703 or www.digitalhill.com.

Internet Marketing and Website Sales Funnels

Have you ever seen one of those cars on the road that has every after-market item ever made for that particular model vehicle attached to it?  You've seen them.  They have curb feelers, window rain liners, spoilers, bug shields, tinted windows, bra, custom rims and exhaust, deer whistles  and countless other things.  Looks pretty tacky right?  

Over the years programmers and designers have developed lots of cool new web conventions, functionality, widgets and countless other neat things.  Alone, these items can serve a great purpose and may allow for robust engagement.  However, putting all of these into one website can often damage the website's ability to convert visitors into a customer or lead.  Good Internet marketing and web design agencies understand this and truly look out for the best interest of the client. 

On the other hand, poor Internet marketing and web design agencies either don't understand, or are simply trying to maximize profits by selling as many add-ons as possible.  The bigger and bulkier the website is, the bigger the bill for it will be.  SEO is a common argument made to maximize the size of the website.  This too is a misnomer, because most large websites with lots of pages and content are oversaturated with meaningless keywords which ruin Googles ability to properly define a website's Keyword Theme.  Either way, it can have a detrimental effect on the website's ability to maximize ROI.

Visitors to a website are there to be entertained or to solve their problems - quickly.  This, above all other Internet marketing concepts, should be the factor that drives the website's strategy.  For example, the home page of a website should function as the first entry point in your company's sales funnel irregardless of how the visitor came to arrive there.  Successful Internet marketers know that once a visitor lands on the home page of a website it only has four seconds to communicate to the visitor what they need to click on to solve their problem.

Good Internet marketing and web design agencies that understand this utilize simple segmentation calls-to-action above the fold to communicate to visitors what they need to click on to solve their problems.  Segmenting visitors into a sales funnel should always be done with one, three or seven grouped calls-to action.  This will depend on the company's goals and the products or services the company is selling.  See "The Rule of 1, 3 and 7 in Internet Marketing and Website Design." In addition, segmentation provides for a clean and clear transition for the visitor to enter step two of a company's Internet marketing sales funnel.

Website's that are designed without a proper segmentation strategy tend to ignore the four second rule.  Remember, visitors are on a website to be entertained or to solve their problems - quickly.  When possible, designers should minimize the number of items on a home page that can be clicked on.  These items should only include segmentation calls to action and standard web conventions.  Otherwise, a website visitor will be faced with dozens of links to click on and having to decide which one will best solve his or her problem.  That's a lot of decisions to make in four seconds.

Below is an example of a very nice looking website design that has a very poor Internet marketing sales funnel.  Visitors to this site are faced with a whopping 108 decisions to make or links they can click on - all within four seconds - on the home page!     

Some company's will argue that all 108 links and decision points on their website's home page are important to their business.  They may be important, but they should never all be presented on the home page.  Maybe the company's goal isn't to drive sales but to provide a wealth of information to their existing clients or the community.  That's fine too, but consider segmenting those visitors with a targeted call-to-action or a portal.  Successful websites should always provide a clean and clear path for visitors to engage so they can solve their problems - quickly.

Click here to find out Why Your Large Website Might Be Hurting Your Organic Rankings - SEO too.

If you think your website or Internet marketing campaign suffers from bloat and would like a free review, feel free to contact me at Chad(at)DigitalHill(dot)com or call 1-888-537-0703.

The Rule of 1, 3 and 7 in Internet Marketing & Website Design

Every website and internet marketing campaign should have one major measureable goal.  Once this goal is defined a strategy can be developed and tactics can be deployed.  The key to this goal is the word measurable.  Sometimes, when I take on a new client, they begin by telling me how they want an "informational" website only.  For starters, all websites are informational, and second, informational is not a measurable goal. 

It takes a measurable goal to correctly determine ROI.  An example of a measurable goal for a non-ecommerce website might be to grow the email data base by 50% over the next six months, or to increase the number of web-tracked phone calls by 75% in the next quarter.   

The Rule of 1

If your goal is measurable then the Rule of 1 applies.  The biggest boldest callout on the whole website should be some form of email capture or web-tracked phone number based call to action.  This could be done via a robust Contact Us, UVP, moral bribe or portal strategy.  Otherwise, you're just hoping your website visitor is compelled enough by your content to look for your contact us link, click on it, and fill out your form.

The Rule of 3

This rule is comonly utilized as a segmentation best practice in internet marketing.  Segmentation strategies using the Rule of 3 clearly highlight three specific paths that a visitor can take that will help that visitor solve a problem.  More than three paths can be presented, but the callouts should be clearly grouped in threes or less and be cleary separate from the other groups.  

Below is an example of the Rule of 3 and the Rule of 1 on the same website.  You'll notice there are 5 destinct major paths a visitor can take.  The first three, Laser, Optical and GPS represent segmentation to convert a visit into a sale.  The other two callouts are for lead capture and survey equipment services which are secondary goals.  Therefore, they are cleary separate from the three major segmentation paths.  This was done utilizing design, color and shape differences.

The Rule of 7

Ever wonder why phone numbers have seven numbers?  It's because the average human mind can remember, handle and digest up to seven numbers at once.  This same idea holds true for websites and throughout internet marketing.  Never present a visitor with more then seven callouts or links of equal weight to sort through.  Your site will suffer from poor click-through rates because visitors don't have the patience to sort through all of the information you're trying to present them with.  You can present more then seven paths but they must be cleary presented in groups of no more then seven.  This can be done utilizing headings, design, color and shape differences.